Privacy Policy

This Privacy Policy explains how Shapey (“Shapey,” “we,” “us,” or “our”) collects, uses, shares, and protects your information when you visit our website, create an account, make a purchase, or otherwise interact with us. By using our website, you agree to the practices described here.

Last updated June 2026

1) Who We Are & How to Contact Us

Shapey operates an online store offering shapewear and related products. If you have any questions about this Policy or your personal data, please reach out to us.

  • Email: contact@shapey.co
  • WhatsApp: Click the WhatsApp icon at the bottom of any page.

2) Information We Collect

Information You Provide

  • Account details (name, email, password)
  • Order and checkout details (billing and shipping address, phone)
  • Payment information (handled by our payment providers; we do not store full card numbers)
  • Communications (support requests, returns, reviews, and survey responses)

Information Collected Automatically

  • Device and usage data (IP address, browser, device type, pages viewed, time on site, referring URLs)
  • Cookies and similar technologies (see “Cookies”)
  • Approximate location, derived from your IP, for currency, shipping, and fraud prevention

Information From Third Parties

  • Payment processors (payment status, fraud checks)
  • Fulfilment and logistics partners (tracking numbers, delivery updates)
  • Analytics and advertising partners (aggregated insights, campaign performance)

3) How We Use Your Information

We use personal information to:

  • Process, fulfil, and deliver your orders, and manage returns and exchanges
  • Provide customer support and respond to your enquiries
  • Personalise your experience (saved cart, recommendations, currency)
  • Improve our website, products, and operations
  • Monitor, detect, and prevent fraud and security incidents
  • Send transactional messages such as order confirmations and updates, and, with your consent or where permitted, marketing communications
  • Comply with legal, tax, and regulatory obligations

4) Legal Bases for Processing (EU/UK Residents)

Where GDPR or UK GDPR applies, we rely on:

  • Contract, to fulfil your order
  • Legitimate interests, such as site security, improvement, and limited marketing
  • Consent, where required, such as for certain cookies or marketing
  • Legal obligations, such as accounting, tax, and compliance

5) Sharing Your Information

We share information with trusted service providers who help us run our business, including:

  • Our e-commerce platform, hosting providers, and installed apps
  • Payment gateways and fraud-prevention tools
  • Warehousing, fulfilment, and shipping carriers
  • Email, customer support, and helpdesk tools
  • Analytics and advertising partners (see “Advertising & Analytics”)
  • Professional advisors and authorities, where legally required

We do not sell your personal information for money. Some laws consider certain advertising or analytics disclosures a “sale” or “share” for targeted advertising. Please see “Your Choices” for opt-out options.

6) Advertising & Analytics

We use analytics to understand how our site performs, and we may work with advertising partners (such as Google and Meta) to show you relevant offers. These partners may set cookies or use similar technologies to measure performance and personalise ads. You can limit this through your cookie settings, platform tools (such as Google Ad Settings and Meta Ad Preferences), and the choices listed below.

7) Cookies

We use:

  • Essential cookies (cart, checkout, security)
  • Analytics cookies (site usage and performance)
  • Preference cookies (language and currency)
  • Advertising cookies (ad personalisation and measurement)

You can manage cookies in your browser settings. Please note that blocking some cookies may affect how the site works, including checkout.

8) Data Retention

We keep personal data only for as long as necessary for the purposes described above, including to meet legal and accounting obligations. Retention periods vary by the type of data, regulatory requirements, and the nature of our relationship with you.

9) International Transfers

Your information may be transferred to and processed in countries with different data-protection laws. Where required, we put appropriate safeguards in place, such as standard contractual clauses, to protect your data.

10) Security

We use reasonable technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. No method of transmission or storage is completely secure, and we continually work to improve our safeguards.

11) Children's Privacy

Our website is not intended for children, and we do not knowingly collect personal data from them. If you believe a child has provided us with information, please contact us and we will take appropriate steps.

12) Your Rights

Depending on where you live, you may have some or all of the following rights:

  • Access: receive a copy of your personal data
  • Rectification: correct inaccurate or incomplete data
  • Deletion: request deletion, subject to legal exceptions
  • Restriction: limit certain processing
  • Objection: object to processing based on legitimate interests, or to direct marketing
  • Portability: receive your data in a portable format, where applicable
  • Withdraw consent: where processing is based on consent

To exercise any of these, email contact@shapey.co or reach us via website chat during working hours. If you have an account, you can review and update some of your information in your account dashboard.

13) Regional Disclosures

  • EU/UK: you can lodge a complaint with your local supervisory authority. We would encourage you to contact us first so we can address your concerns.
  • US (including California/CPRA): you may have rights to know, correct, delete, and opt out of the “sale” or “sharing” of personal information for targeted advertising. We do not sell personal information for money. To opt out, please see “Your Choices” below.
  • Other regions: local laws may grant you additional rights. Please contact us to exercise them.

14) Your Choices

  • Marketing emails: you can unsubscribe using the link in our messages or by contacting us.
  • Cookies: adjust your browser settings and, where available, our cookie banner preferences.
  • Targeted advertising: use platform tools (such as Google Ad Settings and Meta Ad Preferences) and email contact@shapey.co to request an opt-out of targeted or cross-context behavioral advertising on our site.
  • Do Not Track: our site does not currently respond to DNT signals, as there is no agreed industry standard.

15) Third-Party Links & Apps

Our website may link to third-party sites or use apps that have their own privacy practices. We are not responsible for their policies, so please review them before providing any personal information.

16) Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and revise the “Last updated” date. Where changes are material, we may also let you know by email or with a notice on the site.